Overview
After a promising beta launch, we revamped Reku Packs from a one-time purchase into a personalized, long-term investment solution through risk-based recommendations, automated DCA, and a more trustworthy UI.
- Role
- Product Designer, UX Researcher
- Industry
- Crypto, Investment, Fintech
Background
The beta launch showed promising trading volume, leading to a full rollout. However, there is problem from evidence that said by my product manager are:
Most transactions concentrated on the few pack, despite having a full range of risk levels available.
Concentrated Packs PurchasedUsers who bought Packs rarely came back to buy again or explore other packs.
Low Repeat PurchaseProposed Solution
After discussion with others stakeholder, I came up with the solution to tackle the problem above, so the solution are:
1st Solution: First Iteration and Rationale
Show all the packs first and give entry point for user who confused what to chose:
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Quiz entry point at the top to catch user attention without being too dominant.
We put Reku Flagship on top of others to build user trust.
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The first screen sets the context.
And the risk profile test has only five questions to keep it simple and reduce drop-off.
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After the test, we show only max 2 packs, to narrower the option
Also a quick snippet to compare.
So, I reframe my thought to keep in mind what the first problem at the first place. My second iterate are...
1st Solution: Second Iteration and Rationale
Show the selected packs based on different risk investment profile, and give option to take the quiz if user still unsure what to choose:
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Because this approach feels more guided, allowing users to focus step by step without feeling overwhelmed.
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After take the quiz, we present all cards with equal visual weight to avoid highlighting bias.
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Users can preview key details for comparison, while the main CTA leads directly to investing for a faster transaction.
2nd Solution: Implement Recurring Buy
Reku Packs is quite new both for old or new Reku user. So, we don’t want make them feels intimidating to set recurring schedule at first step, instead we put the entry point at last when user already success purchased Reku Packs.
3rd Solution: Created More Appealing Visual
Because users may be skeptical of Reku-curated asset bundles, we introduced a polished, gold-accented visual style to convey quality and build trust—supported by research linking strong visuals to credibility (Chikezie & Ugwo, 2024).
Business Impact
Because it still released gradually, we don’t have fully validated numbers yet, but early signals already show promising improvements in user retention and trading volume.
Promising Trading Volume
Trading volume showed consistent growth in the weeks following launch.
Improve Recurring Buy Rate
Recurring buy rate showed positive movement, indicating stronger user confidence.
More Balanced Pack Sales
Pack sales became less concentrated on the flagship, suggesting personalization is working.
Final Result
